Promote your initiative on the road

Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing.

It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a company’s charitable works when making a purchase (according to Mintel)? This number is even higher with millennials and younger consumers.

Think about it…No matter your specific initiative, your company is involved in something bigger than itself. Something good. Something your customers and prospects would probably like to know about!

Are you helping people?

Giving to charity?

Involved in the community?

Supporting a cause?

By sharing the good work you’re doing behind the scenes, it gives your audience another view of your company, and a fresh opportunity at connection. It gives them the chance to align in a more personal way with your business—one that goes beyond just logos and products.

Sharing what you believe in shows that your values run deep. And this kind of connection can be priceless when it comes to acquiring new customers and building loyalty.

Consider your fleet graphics as an outlet to share the following:

• Event sponsorships.
• Breast cancer awareness initiatives.
• Charitable donations.
• Going green or fuel efficiency matters.
• Movember participation.
• Logos of organizations you support (to give them some exposure as well).
• Anything and everything good that you do!

People want to know. So tell them!

Remember, for these types of graphics, you don’t necessarily need to use long term film. A shorter term, temporary film can give you flexibility to promote these initiatives and then change them, all while having your long term branding graphic underneath. (Learn about the difference between long term and temporary materials.)

Whether you use a full vehicle wrap to show your initiative, or simply add a decal on the back each month —remember to share the good you’re doing! We’d love to help.